"I am very glad to have been introduced to this group (SFPCN).
K.C. Anderson is the best Career Coach I've ever seen, (beating out Richard Nelson Bolles, who I saw last week).
Thanks for inviting a first-rate caliber talent to visit."
- Participant in K.C.'s presentation on Personal Branding, March 2010
Why bother with having a personal “brand” in your career or job search?
Your brand is a clear expression in words and stories about the value you uniquely bring in knowledge, experience and character traits. It keeps you from “wandering off” when discussing your background. A personal brand gives you a framework to answer the question, "Why should we hire you?" It provides a consistent thread to use for all the times you will need to talk or write about yourself – in a resume, cover letter, performance review, interview or professional networking site profile.
The effort you invest in identifying this unique value proposition will be well rewarded. A well crafted brand will help you be remembered long after that interview or networking meeting.
Contact K.C. for a complimentary 30 minute consultation at kc@kcandersoncareercoaching.com